Three years ago, I was overwhelmed.
Every business I worked with had the same struggles: inconsistent sales, unpredictable leads, and a ton of wasted ad spend. They were trying everything—posting on social media, running random ad campaigns, cold outreach—but nothing was delivering the consistent results they needed.
That’s when I realized something critical:
👉 Success doesn’t come from doing everything; it comes from doing the right things.
Today, I help eCommerce stores and service-based businesses solve their marketing challenges with targeted ad strategies. Here’s how I consistently help clients grow sales and generate high-quality leads using Facebook, LinkedIn, and TikTok Ads.
1️⃣ Understand the Audience Deeply
The biggest mistake businesses make? Trying to sell to everyone.
Instead, I focus on crafting campaigns that speak directly to a well-defined ideal customer. This involves:
- Researching their pain points, desires, and buying habits.
- Understanding where they spend their time online.
- Creating customer personas that guide every ad strategy.
For example, one of my eCommerce clients went from wasting thousands on broad targeting to achieving a 5x return on ad spend (ROAS) simply by narrowing their audience.
2️⃣ Create Ads That Stop the Scroll
With so much competition, bland ads won’t cut it. My approach to ad creatives includes:
- Bold visuals that grab attention immediately.
- Headlines that speak directly to the audience’s pain points.
- Copy that’s clear, benefit-focused, and impossible to ignore.
For one client, we created a TikTok campaign featuring relatable, user-generated-style content. The result? A 300% increase in click-through rates compared to their previous ads.
3️⃣ Leverage Data to Optimize Performance
Ad success isn’t a one-and-done effort. Once campaigns go live, I:
- Monitor key metrics like CTR, conversion rates, and ROAS daily.
- Test different audiences, creatives, and messaging to find what works best.
- Adjust bids and budgets to maximize returns while minimizing costs.
This data-driven approach allowed a service-based business I worked with to slash their cost per lead by 60% in just three weeks.
4️⃣ Focus on Platforms That Deliver
Each platform has its unique strengths:
- Facebook Ads are perfect for high-intent buyers and retargeting.
- LinkedIn Ads shine for B2B lead generation and professional services.
- TikTok Ads dominate when it comes to building awareness with younger, engaged audiences.
By combining these platforms strategically, I help clients reach their ideal customers at every stage of the buying journey.
5️⃣ Consistency is Key
The biggest lesson I’ve learned? Success isn’t overnight.
One of my clients, a small eCommerce brand, was ready to give up after a slow first month. But after sticking to the plan, refining the campaigns, and staying consistent, they hit their first $100K month by month three.
Ready to Scale Your Business?
If you’re tired of:
- Wasting money on ads that don’t convert.
- Spending hours trying to figure out your marketing strategy.
- Wondering where your next sale or lead will come from…
Let me help.
I specialize in creating ad strategies that deliver measurable, consistent results.
📩 DM me today, and let’s take your business to the next level.
